Tuesday 28 February 2012

Just in- caxtonalile cards

caxtonalileCARDS is a fun print company that creates greeting cards that are true to Nigeria's cultures. The cards aptly express feelings that would preferably be expressed through a card,  they are patriotic without losing the western aesthetic that a lot of people desire. 






Choose from a wide range of funny quirky and colorful greeting cards for a wide range of occasions from birthdays, to wedding congratulations, valentines and much more.






Please visit caxtonalile on My Asho to see more of the collection.


Tuesday 21 February 2012

Just In- Amber Box Bag


AMBER BOX BAG
By OEclat Designs 
  •  Handmade in Nigeria
  • Made with genuine leather and adorned with leather buttons 
  • Lined with ankara print with an inner zipped compartment.
  • Chain shoulder strap measures 24 inches
  • Snap button closure
  • Available in Purple, Pink or Grey
  • Measures L-14 inches, H-8.5 inches,W-3 inches
  • Buy here

Saturday 11 February 2012

Gele T-Shirt by Aimas

Image of Gele Wearing Woman by Ade Adetayo
For African women, the gele is the ultimate fashion accessory. This traditional headgear is an important part of our culture. It symbolises pride, status and beauty.

Gele T-Shirt by Aimas
We don't currently sell Geles on My Asho, but we do have this gorgeous t-shirt from Aimas. Shop here and click here to view other products from Aimas

Thursday 2 February 2012

Christie Brown- Talensi


An Open Letter to the Christie Brown Woman
I have always looked to the tiny moments that speak to my heart and make me smile.As a designer I am inspired by the talented designers in the fashion industry. On the quest to bring more life and meaning to my work, I found inspiration, from the regular everyday things.I am ultimately living my dream, to create clothing that celebrates the femininity of African woman and compliments the bold personalities that we are embedded within. 
As I drew my sketches, I never lost sight of these traits and they were the main inspiration for the new collection –Talensi. This collection marries the simplicity of nude tones with the richness of blues hues, while incorporating vibrant neon for an edgy flare. Talensi is a portrait of our constant pursuit of a balance between conservatism and modernism, the confident look we crave both on the runway and in our closets.
Although minimalistic in lifestyle, the Talensi tribe is rich with culture. This collection reveals the various treasures hidden in the northern Ghanaian culture in hopes that it will never be forgotten.This collection is an intimate exploration of what it means to be a woman, and it was inspired by the women who have taken bold fashion leaps with Christie Brown over the years.
Love always,
Christie Brown

**********



The following piece on the Talensi collection is written by Shop Liqourice




When fashion understudies culture or influences it on some level, it leaves the realm of just clothes and enters the realm of cultural symbolism and meaning. It's why monikers like 'tribal', 'ethnic', and even 'African Fashion' can be problematic for being too general and lazy. Duro Olowu referenced Bamako women in 2008, Mimi Plange referenced scarification in 2010, Maki Oh re-imagines tie-and-dye, Ituen Basi deconstructs wax print, Jewel by Lisa embellishes it. While incorporating Africa shouldn't be mandatory, a hat tip to all those who do in honest and authentic ways, marking a cultural moment and setting it in stone. If we don't dig deep into our cultures and uncover them, who will?





Contemporary womenswear designer Christie Brown used the Talensi women of northern Ghana as a context - 'Although minimalistic in lifestyle, the Talensi tribe is rich with culture', the designer said in a press release pre-collection' - and it what was the young designer's most visually stunning body of work to date; that's saying something for a designer who has kept a culture of constant innovation and improvement. Familiar, simple silhouettes - a chic pencil skirt, a sleeveless trench, blouses - all received the Christie Brown treatment. Strips of wax print draped on yellow peplum blouse, fabric covered buttons adorned a khaki skirt, wax print peeked from chiffon. Christie Brown gets the balance and fusion of elements so well - so well, in fact, that the almost four-year-old label won Arise's Emerging Designer of the Year (Africa) award in 2009 just months after the label's creation, and was nominated in the same category at the recently concluded Africa Fashion Week.




From ultra chic red carpet with chain, slits and layered wrap skirts, to sheer, cropped tanks and blouses, the mix of khaki, yellow, cobalt and print just might seep into every aspect of your spring wardrobe - work separates come by way of a wax print blouse and a pencil skirt, play by way of a khaki tunic-dress, a contemporary red carpet look by way of a fitted ruffle skirt and a cropped tank, or a dress with patchwork detailing and cutout vents. If this isn't pure commercial - and sartorial - brilliance, we don't know what is. Christie Brown's reference point and her constant celebration of contemporary Africa reminds us that culture can transcend time and place and doesn't always need to be literal, and it can help us learn more about each other and ourselves. Surely, we weren't the only ones who googled Talensi. Brilliant, brilliant work, Christie Brown.




Original blog post by Shop Liqourice

Photos courtesy of SDR Photos